Intervening architecturally, aesthetically and technologically in the existing TOTTO premises in the T zone, encouraging customers to get to know and become part of the brand, offering a different experience that arises from a creative, innovative design, full of color and character , well defined, which reflects the vision of living the brand. Where the physical space becomes a center of experience and continuous renewal. We intervene on the façade as a differentiating and communicative element, since it is the first impact that the client receives. Warm tones and vertical elements invite the user to leave their gaze towards the interior of the premises, where they will find a contrasting interior design that reflects the personality and style that TOTTO wants to transmit to its customers, where the product takes on relevance and is exhibited in a unique way through a journey with different senses, offering a different shopping experience.